The person on your side of the table.
Kyle Morton — Founder, DriveIQ
Kyle has spent his career on the inside of the automotive industry — the side most buyers never get access to. As a District Sales Manager for General Motors and an Area Sales Manager for Stellantis, he worked directly with dealership ownership groups across multiple regions, managing inventory, pricing strategy, and sales performance from the manufacturer's side of the table. Earlier, as a Client Advisor at AutoNation BMW of Dallas and a Performance Manager for The Automotive Partners, he sold and consulted at the dealership level itself, giving him a rare, complete view of how deals actually get made on both domestic and high-line luxury brands.
Over the course of that career, Kyle has consulted directly with more than 100 dealerships nationwide, and maintains personal relationships with ownership groups and dealer principals representing over 250 dealerships across the country. He stays connected to OEMs, OEM partner networks, and district managers coast to coast — relationships built over a decade, not a cold call.
That network is what DriveIQ puts to work for you. When Kyle negotiates on your behalf, he's not guessing at what a dealer's real numbers look like — he's spent his career on the other side of that desk.